KEEWAY STORY

ORIGIN OF THE COMPANY
KEEWAY was established in 1999 in the European Union. Thanks to its strategic geographical location on the continent, in a few years KEEWAY expanded throughout the central and eastern part of the European continent. The success from the first years allowed the brand to lay a very solid foundation for its subsequent development in Europe.
Starting in 2004, and accompanied by a dramatic geographical expansion, KEEWAY has witnessed its exponential growth throughout the entire European market. In 2007, KEEWAY already had a presence in 37 European countries; establishing, in turn, another 6 subsidiary companies in Poland, Italy, Spain, France, Croatia and Finland. During that period, the Research and Development Center in Italy was also established.

The American Continent was also an important market to be conquered by KEEWAY during this period, forming two more subsidiary companies that were established in the US and Venezuela. By the end of 2007, most of the countries in the North and South of the continent had been covered.
In Asia, Regional Headquarters have been established in Shanghai, China, with a subsidiary in Vietnam and 6 other major countries in Central and Southeast Asia. In Africa, there are currently eight countries distributing the KEEWAY brand.